Why Alibaba Gave Up On U.S. Consumers

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  • Published on:  Tuesday, March 5, 2019
  • Alibaba is China's largest e-commerce platform. In its latest earnings report, Alibaba disclosed having 636 million annual active consumers on its China retail marketplaces. That's almost double the entire population of the United States.Alibaba's reach today expands far beyond e-commerce. Its realm now covers cloud computing (Alibaba Cloud), digital media and entertainment, (Youku, Alibaba Pictures, Damai, Alibaba Music, Alisports.com) and logistics services (Cainiao). Alibaba is also part owner of financial services company Ant Financial.Despite its enormous Chinese following, Alibaba is still not a well known brand to many Americans.Watch the above video to find out why Alibaba hasn't won over U.S. consumers and how it has focused on attracting U.S. businesses.» Subscribe to CNBC: http://cnb.cx/SubscribeCNBCAbout CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.Connect with CNBC News OnlineGet the latest news: http://www.cnbc.com/Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBCFollow CNBC News on Facebook: http://cnb.cx/LikeCNBCFollow CNBC News on Twitter: http://cnb.cx/FollowCNBCFollow CNBC News on Google+: http://cnb.cx/PlusCNBCFollow CNBC News on Instagram: http://cnb.cx/InstagramCNBC#CNBC#AlibabaWhy Alibaba Gave Up On U.S. Consumers
  • Source: https://youtu.be/9Kx8Jlz4oAY


  • CNBC


     5 months ago +144

    Do you think Alibaba will try winning U.S. consumers again in the future?

  • m m

    m m

     5 months ago +2319

    Amazon sellers basically made their purchases through ALIBABA and resell them for 2-3x the price. LOL!

  • Gacheru Mburu

    Gacheru Mburu

     5 months ago +424

    Alibaba is 4 wholesalers, mostly.
    AliExpress is for consumers.
    The west seem not to like long but cheap shipping time.
    So, some guys import via Alibaba n sell via Amazon n eBay at high profits.

  • devilorchard


     5 months ago +613

    because seller in US are already reselling goods from alibaba. lmao why invest when someone is doing something for free.

  • Wah Tu Sy

    Wah Tu Sy

     5 months ago +294

    Wow. I didnt know Alibaba owned Lazada. Lazada is the number one online shopping site in the whole of Southeast Asia.
    Good job, Jack Ma.

  • Chi Ho

    Chi Ho

     3 months ago +80

    Most funniest thing is that most of the products that Amazon and eBay are selling on their platform are made in China.

  • We View

    We View

     2 months ago +19

    Amazon? Now is just a kindle seller in China.

  • Scott Tangents

    Scott Tangents

     1 months ago +30

    Alibaba is riddled with fake knockoff products. I tried using the site but I can’t trust anything on it.

  • Pringles Chapman

    Pringles Chapman

     5 months ago +135

    Amazon sellers basically made their purchases through ALIBABA and resell them for 2-3x the price. LOL!

  • Adam Aissou

    Adam Aissou

     5 months ago +97

    I love CNBC Youtube channel. The content is so good! Keep it up :D

  • Navraj Singh

    Navraj Singh

     5 months ago +65

    No matter what business model runs in the end the product is coming from China..

  • Hirad Khakipour

    Hirad Khakipour

     5 months ago +57

    4:54 "For someone living in the U.S, it may be hard to grasp just how influential Alibaba is in China."
    Then goes on to list exactly the same type of services Amazon is doing in the U.S. market!

  • Hedgehog Fox

    Hedgehog Fox

     5 months ago +223

    Just ask Canada to arrest Jack Ma's daughter. Alibaba will be a household name in every country the next day.

  • veryverygentle


     5 months ago +151

    US won't ban Ablibaba if it thrives in US? Something like ZTE or Huawei

  • ed4 all

    ed4 all

     yesterday +1

    Ali express is full of cheap chinese items . Even looking at their web catalogue makes me cringe . Fyi i am not from US or The West , so i am being biased but trying to portray my objective opinion

  • Iriya


     5 months ago +366

    America has a middle class still? At this rate of inequality might as well split into peasants and lords...

  • Tess T Kohls

    Tess T Kohls

     5 months ago +19

    You can use Ebay to buy directly from China already. Yes, it takes 2-4 weeks to arrive, but you save a whole lot of money if you can wait. If you need instant gratification, then continue using Amazon and pay more.

  • Tri


     5 months ago +138

    Alibaba has zero customer service and no return or refund policy. They have reps that speak mainly chinese not English. Need more reasons?

  • John Smith

    John Smith

     4 months ago +2

    After seeing what happened to Huawei, I would have do the same exactly the same too.

  • S G

    S G

     5 months ago +98

    Countries like India and China do not need to sell to the rest of the world because their domestic markets are huge. In India a company called Reliance, owned by India’s billionaire makes and sells crappy products but in a country of 1.2 billion there are plenty of suckers. Plus like Alibaba, Reliance puts a lot of money into politicians pockets so they get away with just about everything. Oh yeah, that’s a lot like Amazon. Just cause you never heard of Bezos greasing politicians, don’t kid yourself.