Why your Netflix thumbnails don't look like mine

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  • Published on:  Wednesday, November 21, 2018
  • A thumbnail is worth a thousand words.Subscribe to our channel! http://goo.gl/0bsAjONetflix has thousands of videos to choose from for a night (or day) of marathon watching. The problem is: how do you pick what to watch? It can be daunting searching through various titles, so much so that you may end up skipping to watch anything altogether. Netflix tries to make it easier to pick titles through personalization of their site—including the thumbnails you’ll see for every piece of content in their catalog. With thousands of videos to choose from, and more than 130 million subscriber in 190 countries, there’s a lot of potential to create some eye-catching thumbnails according to users’ tastes. So the company uses a set of algorithms to determine what images you’re more likely to click on. It’s just one streaming service on the frontier of personalizing how content is served to its viewers. Netflix’s goal is to get you engaged with their content for as long as possible. And ever changing customizable thumbnails is just one of their methods.Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com Check out our full video catalog: http://goo.gl/IZONyEOr our podcasts: https://www.vox.com/podcastsFollow Vox on Twitter: http://goo.gl/XFrZ5HOr on Facebook: http://goo.gl/U2g06o
  • Source: https://youtu.be/axCBA3VD5dQ
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Comment

  • Vardhanam Daga

     6 months ago

    Wow. Just wow. This is machine learning at the next level.

  • Charles Roberts

     1 months ago

    dude you have two comments with over 4k likes, youre machine learning

  • Totalytaco

     6 months ago

    Eh, there’s much more impressive machine learning out there

  • saraj00n

     6 months ago

    I'm watching One Punch man, and Netflix suggested me Doctor Strange with a thumbnail only showing the bald lady lol

  • Bansahe GT

     20 days ago

    Lol

  • HMRL

     24 days ago

    SAME! XD

  • argell

     6 months ago

    I mostly watch political/ period films so no wonder my thumbnails are always of people up close and looking like they got their pet taken away from them

  • Lucy Aneke

     3 months ago

    Same

  • Avanti Devdikar

     6 months ago

    Gimme suggestions

  • elizabeth nite

     6 months ago

    I feel like my “match score” is always higher for Netflix originals

  • Temi Alaka

     2 months ago

    The accuracy of this lol

  • 5000 subscribers or everybody gets ligma

     6 months ago

    @Quagthistle r u 12?

  • J G

     6 months ago

    Dear Vox,Whoever is your lead animator or animation director or motion graphics supervisor (maybe its a team? maybe just one brilliant animator?) GIVE THEM A RAISE RIGHT NOW! They are on FIRE! Motion graphics just keep getting better and better.... Sincerely,A Lesser Animator

  • N3dR

     6 months ago

    Dont you find the stuttering low fps animation distracting? Its like when my phones battery is dying.

  • Literary Landslide

     6 months ago

    @Katya Hernández THIS. Lol, I was gonna request that whoever does it be credited and hopefully have some kind of tips/tutorial video somewhere (we be desperate over here), maybe a lesson on skillshare (which I probably won't get to watch anyway...)

  • Farcyy

     6 months ago

    Sometimes when I go on Netflix I’m like “Oh they changed the thumbnail” of a series I’m watching. Could this be that I’m watching a lot of different shows of different genres?

  • Romina C

     6 months ago

    I've been binge watching the same show last week and my thumbnails still change. Most of them are not really visually nice (in fact, the ones for Mad Men, in my honest opinion, suck)

  • Kevin Hernandez-Rives

     6 months ago

    Or they're testing a new thumbnail on you. Or maybe they're trying to draw your attention with a change. If you didn't click the first time, then a different thumbnail might work better. It's probably a very dynamic system.

  • Vardhanam Daga

     6 months ago

    Don't judge a book by its cover doesn't apply anymore I guess.

  • Amrit Zoad

     6 months ago

    It never applied. It became a saying just because it was never followed by anyone.

  • katie kawaii

     6 months ago

    all things fascinating It never did 😉

  • Casual Potato

     6 months ago

    "Why your Netflix thumbnails don't look like mine" Weird flex, but okay.

  • lOlOlOlReal TalklOlOlOl

     3 months ago

    Lmfao

  • Kevin Hernandez-Rives

     6 months ago

    @nofty It's actually a weird extension, but ok.

  • The NuggetBacon

     6 months ago

    Does that mean Netflix is the master of clickbait?A Master-Baiter

  • The last Pink fox

     6 months ago

    I’m a pretty good baiter. Now my cousin Mose... now that’s a master baiter!

  • Annie Courshon

     6 months ago

    I love that joke! I originally saw it on Law and Order!😂

  • issa osama

     6 months ago

    Corporations are marketing geniuses and it’s kind of terrifying because they know exactly who you are and what you like and hate.

  • Silvia

     6 months ago

    Why would it be terrifying?

  • ughhh mcrbinch

     6 months ago

    Not for me, I can never find anything I think I'd like on there. Not by the thumbnails or descriptions and I'm not just gonna watch coz the cover art is cute and eye catching