Why your Netflix thumbnails don't look like mine

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  • Published on:  Wednesday, November 21, 2018
  • A thumbnail is worth a thousand words.Subscribe to our channel! http://goo.gl/0bsAjONetflix has thousands of videos to choose from for a night (or day) of marathon watching. The problem is: how do you pick what to watch? It can be daunting searching through various titles, so much so that you may end up skipping to watch anything altogether. Netflix tries to make it easier to pick titles through personalization of their site—including the thumbnails you’ll see for every piece of content in their catalog. With thousands of videos to choose from, and more than 130 million subscriber in 190 countries, there’s a lot of potential to create some eye-catching thumbnails according to users’ tastes. So the company uses a set of algorithms to determine what images you’re more likely to click on. It’s just one streaming service on the frontier of personalizing how content is served to its viewers. Netflix’s goal is to get you engaged with their content for as long as possible. And ever changing customizable thumbnails is just one of their methods.Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com Check out our full video catalog: http://goo.gl/IZONyEOr our podcasts: https://www.vox.com/podcastsFollow Vox on Twitter: http://goo.gl/XFrZ5HOr on Facebook: http://goo.gl/U2g06o
  • Source: https://youtu.be/axCBA3VD5dQ


  • saraj00n


     9 months ago +4131

    I'm watching One Punch man, and Netflix suggested me Doctor Strange with a thumbnail only showing the bald lady lol

  • J G

    J G

     9 months ago +2776

    Dear Vox,
    Whoever is your lead animator or animation director or motion graphics supervisor (maybe its a team? maybe just one brilliant animator?) GIVE THEM A RAISE RIGHT NOW! They are on FIRE!
    Motion graphics just keep getting better and better....
    A Lesser Animator

  • elizabeth nite

    elizabeth nite

     9 months ago +1805

    I feel like my “match score” is always higher for Netflix originals

  • argell


     9 months ago +3250

    I mostly watch political/ period films so no wonder my thumbnails are always of people up close and looking like they got their pet taken away from them

  • Casual Potato

    Casual Potato

     9 months ago +2091

    "Why your Netflix thumbnails don't look like mine" Weird flex, but okay.

  • Vardhanam Daga

    Vardhanam Daga

     9 months ago +6688

    Wow. Just wow. This is machine learning at the next level.

  • Farcyy


     9 months ago +1287

    Sometimes when I go on Netflix I’m like “Oh they changed the thumbnail” of a series I’m watching. Could this be that I’m watching a lot of different shows of different genres?

  • Vardhanam Daga

    Vardhanam Daga

     9 months ago +4763

    Don't judge a book by its cover doesn't apply anymore I guess.

  • issa osama

    issa osama

     9 months ago +1257

    Corporations are marketing geniuses and it’s kind of terrifying because they know exactly who you are and what you like and hate.

  • MnMsandOreos


     9 months ago +388

    The weirdest thing my Netflix has ever done is what it did to the Shrek thumbnails. I was just searching for Shrek two, like you do, and I realized that all of my Shrek thumbnails were weirdly.... sexual......? The thumbnail for Shrek was from the scene when Farquaad is in bed looking at the princesses on the magic mirror. The specific frame is him, holding up his drink, his shirt off with the covers over him which makes him look naked, with his eyes half closed and smirking, which is a seduction face if I ever saw one. The thumbnail for Shrek Two was from the beginning of the movie when Shrek and Fiona are on their honeymoon and they’re on the beach. The frame is them in their swimsuits, staring lovingly into each other’s eyes. This one was the most romantic of the weirdly sexual Shrek covers. Finally, Shrek the Third was of a scene where Donkey wakes Shrek up at night. The frame shows Donkey at Shrek’s bedside, smiling at Shrek who is shirtless, again with the covers on him which makes him look naked.
    I don’t know what this says about me but it gave me a good laugh

  • _Bob McCoy

    _Bob McCoy

     9 months ago +1230

    Netflix Recommends: The 40-Year-Old Virgin

  • Nugcon


     9 months ago +1094

    Does that mean Netflix is the master of clickbait?
    A Master-Baiter

  • Stephanie Hale

    Stephanie Hale

     9 months ago +942

    This was a good educational video in the world of AV testing, AB testing, Image processing/recognization, machine learning, artificial intelligence, etc. Tech people will love this video.

  • Jarl Ballin'

    Jarl Ballin'

     9 months ago +484

    The %Match is useless. Netflix needs to bring back user ratings...

  • Phaden Swan DeMil

    Phaden Swan DeMil

     9 months ago +402

    This explains why my thumbnails are so queerbaity

  • SideNote


     9 months ago +948

    I remember KaptainKristian once said that YouTubers need to learn making thumbnails from Netflix.

  • Dylan Tallchief

    Dylan Tallchief

     9 months ago +1559

    4:23 Jesus christ, it's Jason Bourne

  • chaz32


     9 months ago +179

    I noticed one day that almost my entire Netflix cover art selection was moody middle aged blokes staring into the camera... thrilling stuff they all looked the bloody same.

  • Joeyjojo Jr Shabadoo

    Joeyjojo Jr Shabadoo

     9 months ago +546

    I can remember when they just used the DVD box art.

  • Rhidian D

    Rhidian D

     9 months ago +531

    I think Netflix thumbnails are reducing the likelihood of finding what you actually want to watch. There have been so many times I've scrolled past a movie I've been wanting because I didn't recognise the cover image. Netflix needs to focus less on shoving content down our throats and make finding things for ourselves easier.